“17 Last Minute Christmas Gift Ideas For Moms Who Say They Want Nothing”
Source: 17 Last Minute Christmas Gifts For Mom
This headline resonates with me because of how relatable this situation is with many people who are shopping for Christmas gifts for their mother. I struggle sometimes on what I should get for my mother nearly every year because it’s difficult to get something unique and different that she already doesn’t have. Upon reading this headline, it gives me hope on new gift ideas that I should keep in mind for future gifts.
This headline makes it promise something to the audience. The headline is both specific and relatable on what the writer intends to deliver as many people shop last minute Christmas gifts for their mother as they genuinely don’t know what to get her, and it doesn’t help that they say “I want nothing”, it just adds pressure and forces the buyer to buy something so guilt doesn’t hit them. I also noticed in the headline that they used an odd number instead of an even number. The physiological trick is that readers, including myself, will more likely read an article if the headline consists of an odd number, meaning the writer put in the time to provide good and thoughtful reasonings rather than most articles published online who use an even number and 9 out of 10 times the information turns out to be generic and not so useful information, essentially wasting the readers time.
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