- The video landing page would improve recruitment effectiveness because it is an introductory video targeted towards incoming first-year students. It would include all required information such as the campus life, events, clubs, etc.
- The visual fun facts section would improve recruitment effectiveness because it provides a more interesting way to learn the fundamentals of college life rather than long blocks of text. Local domestic high school students want to view college as fun rather than serious because they may be already stressed about starting, so adding the visual fun facts section can increase recruitment rates.
- The social media pages visual section would improve recruitment effectiveness because students are more likely to check out the social media pages about students experiences rather than browse through the St. Clair College website, reading various texts about all sorts of information that may not interest the high school students. The social media pages would feature students stories regarding first-year and which high school they came from, and more.
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