“If You Don’t Know What To Get Your Mom For Christmas. Here Are The Top 17 Gifts To Buy”.
The primary intent of this headline is to create urgency to purchase a gift through the article.
I believe the response in the second half of the headline “Here Are The Top 17 Gifts To Buy”, designed that turning point to the reader to take action. This is because I include a “top” list of gifts to purchase. What helps as the act of response is the odd number 17, that creates that sense of reassurance to the reader that the products in the list are actually good and not generic like most articles who use even numbers in their headline.
The intent is appropriate for my target audience because they are people seeking to solve a specific problem. During the holidays, products become more expensive and less stockage, leaving you with not much time to work with. It doesn’t help that the person you are buying a gift for, says they want nothing, making time an even bigger problem. People become desperate for gift choices that will come in time, priced reasonably, unique and most importantly, makes your mother happy on Christmas.
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