The most challenging aspect of applying the F-Pattern and Plain English writing principles was making sure that the audience knew what GimmieLinks was about in a professional tone while avoiding complex language and longer/harder keywords in sentence structures. Before learning about F-patterns and the statistics behind how audiences view your content, I would constantly write long over-complicated paragraphs, using advanced keywords to seem “professional”. Looking back, I realized that the majority of visitors will not stop and read each word but rather scan certain areas in the F-pattern horizontal/vertical layouts.
What I did to overcome these old habits was I valued certain informative keywords such as “Windsor”, “Golfing Partner”, “PGA”, and more to the left side of my page, under headers for easier navigation since scanability is key for my visitors. As stated in previous questions, Instead of writing long-text paragraphs for each of my services, I cramped it down into a bulleted list with minimal simple text for better comprehension, capturing the attention as the bulleted points follow the F-pattern layout.
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