- “17 Last-Minute Christmas Gifts For Mom’s Who Say They Want “Nothing”.
- “Mom Didn’t Want Anything For Christmas. So We Chose The Best Gifts For Her”.
- “If You Don’t Know What To Get Your Mom For Christmas. Here Are The Top 17 Gifts To Buy”.
- I chose to use this headline because many people during the Christmas holidays can relate to not knowing what to gift their mother. By turning the headline into a relatable and humorous situation, it captures the readers attention in hopes of the article helping them to find the perfect gift in time.
- I chose to use this headline because it captures the attention of the reader instantly. The readers are curious to know the outcome of the gifts that they chose for their mom and if it was the correct choice, allowing them to save some of the gift ideas to use in the future.
- I chose to use this headline because of the keyword selection “top”, providing the reader a sense of reassurance that this article will list them the top quality gifts instead of purchasing blindly without further details on the product.
- The reasoning behind my first headline is that it utilizes a number, specifically an odd number to lure in the brain candy for my readers. The article is showcasing a list, giving the reader a clear idea of what to expect prior to reading. Numbers express certainty, increasing open-click rates for people who are seeking answers and solutions. By adding an odd number, you are being specific. If I was to remove the number from the headline and begin it with “Last-Minute”, that would be too general, even though both offer the same outcome.
- The reasoning behind my second headline is that it calls for attention. The content being displayed in the headline is actually useful, capturing the average person’s attention span of 8-12 seconds. In class, we spoke about the 4 U’s and how they are written for attention-driven headlines. I searched on Google for the exact headline and was shown “no results found”, meaning it was not used by anyone else but myself. The headline is unique because it’s not an everyday situation that occurs in most people’s lives, only near the holidays. In addition, it provides a sense of urgency, tailored toward those who are seeking to search for specific answers related to my headline.
- The reasoning behind my third headline is that it uses the acronym “SHINE”, as a part of the headline formula. The specificity comes from the uniqueness of the problem, which is not knowing what to get for your mother on Christmas after she said she didn’t want anything. Helpfulness is included in the second half of the headline when the author provides the reader a list of 17 gifts to purchase, in addition to the sense of immediacy as the headline targets towards those who voluntarily search for a quick-solution to their problem. Newsworthiness meaning that the information is useful. By avoiding clickbait behaviour, this strongly indicates the headline provides useful information rather than useless. Lastly, entertainment value in a headline provokes amusement and curiosity from the reader. In the headline, I clearly utilize a small portion of humor as many can relate to the same problem of their mother not wanting anything for Christmas, which drives the reader to become curious about the types of gifts in the list. Lars Lofgren advises that a good headline begins with the word “if”. This small change strongly impacts the results of your headline to be either positive or negative. The keyword “if” uses the identify and qualify strategy, speaking and targeting the speaker directly, like they can relate to this and it’s specifically for them.
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