Objective #1: Find what they need
The new post addresses the first objective of plain English writing by revising the F-pattern to use keywords such as “Windsor”, and “Golfing Partner”, specifically aiming the location to be placed on the top-left of the page as 80% of visitors, scan that area when reading content on pages. I ensured that I used larger headers to capture the attention of the visitor so they can use them as a guide to find what they need much quicker as I know the visitor will not read every word I publish, but rather scan specific areas of the page.
Objective #2: Understand it
The new post addresses the second objective of plain english writing by removing complex language and ensuring that the content is eighth-grade level comprehension. An original complex sentence that I removed was “provide the opportunity for golfers residing in Windsor, Ontario” as it used unnecessary words and held space that could’ve been easily shortened with simple verbs or even removed all at once because I’ve mentioned what GimmieLinks is to my audience in different areas of my introduction article, meaning they have an idea of what it is and I would like to keep my article as simple and straight forward as possible to not waste time for both myself and the visitors. In addition to ensuring that the audience understands what GimmieLinks provides, I decided to keep the bulleted list of services offered, to help give a better understanding to the audience. I made some small tweaks in the revised version, which were removing complex language in the “handicap calculator” from “establish your handicap” to “track your scores each round”. I know many of my readers will not know what a “handicap” is, so I switched certain keywords in the definition to become easier to read and understand.
Objective #3: Use it to fulfill their purpose
The new post addresses the third objective of plain english writing by leaving a call-to-action at the end of the article “Visit our website and sign-up today to find your perfect golfing partner: www.gimmielinks.com”. This call-to-action fulfills the purpose of the visitor’s need by providing a direct link to GimmieLink’s website so they can sign-up and begin searching for their desired golf partner. The old version utilized a call-to-action but did not include any directions but rather than just a link to the website.
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