I chose this particular image for my business because it represents the issue with golfers today, not being able to find a golfing partner. The visual of the male golfer on the putting green alone, emotionally connects with the viewer because it creates that resemblance of physiologically needing social interaction on the golf course. The headline clearly states the common problem in the image with the brands signature “GimmieLinks” below, to help guide the viewers to our website for a solution to the problem they’re facing. The target audience aligns with local Windsor-Essex golfers who relate to the image and themselves in the exact situation, on the putting green alone once again after showing up to their tee-time on a Sunday afternoon at Roseland, ultimately hoping that they will be paired up with another someone rather than playing solo. The goal of hitting a pain point that the Windsor golf community faces, I’m telling the audience that “I understand your situation and I can help you solve it” through the business signature after I triggered that emotional resemblance that they fear to sort out. The image intent is to trigger emotions from my audience about how lonely golfing can be at times. The goal for this image is to personally relate to each reader so they are seen from the brand, which can help increase their trust in my business. I believe this visual works better than alternatives because it aligns and sums my entire business in one image. My business helps individual golfers find a partner to play golf with. There are lots of empty spaces surrounding the man on the putting green, making it seem like it’s only him out there on the course with no friends, capturing the perfect opportunity to advertise my business as I offer services to help connect local golfers so they don’t have to play alone in future rounds.
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