Question #2 – b)

The image strengthens the post from a digital marketing perspective because I believe that the 3F’s play a part in this visual post incorporating all form, feeling, and function. The image captures the attention of the reader within 2.8-8 seconds. My reasoning for this is that I kept the visuals in the image very simple, with the main focus (the golfer) in the middle to help with scanability with no other visual distractions surrounding that would drift the reader away. Studies have shown that less text and more visuals can capture up to 94 percent more views with the brian to only take 13 milliseconds to process images. Visual hierarchy includes the image to seem “zoomed out” because of the negative space. The size of the visual golfer is intentionally smaller but remains clear and powerful as it acts as a negative image, ultimately increasing the emotional connection to the reader. The negative image sends alerts to the brain a “threat” and that they need to “survive” by avoiding the danger. In addition, 40 percent of people respond better to visual information. This can actually motivate the audience to take action to their problem, potentially even searching about what “GimmieLinks” has to offer from the visual post. The beautiful scenery of the trees, blue sky, grass, draws the eyes immediately and alerts the brain’s dopamine system to be released because the scenery of the image brings joy. Visuals are known to increase conversion rates but the real question is how do they. In the image, I include my brand signature to encourage engagement from the reader to get to know my business. This can increase conversion rates by 94 percent after the fact that I triggered their emotional cues from the “negative” image, allowing them to take more time to reflect and increase their motivation to make that change in their life.