- For the video landing page, a visual improvement could be ensuring that they include more visuals of students’ faces and their personal experience at the college. High school students are new to college life and they expect to see first-year students like them who came from high school rather than heavily focusing on promoting enrollment with no engagement from their students.
- St. Clair College should focus on the visual improvement of adding the fun facts visuals about the college and specifically the visuals should target what high school students need to know before enrolling. The visuals must capture the attention of the students within 2.8-8 seconds to retain information longer as these fun facts are important for the students so they come prepared rather than clueless in first-year.
- A specific visual improvement for the social media pages visual section is that the content they post on their pages, should include the student’s experiences, similar to the video landing page. For example, St. Clair College should avoid snipping text-focused posts and more visuals with students winning awards, scholarships, etc.
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