- The student psychology and digital behaviour of adding the video landing page connects to how high school students may feel anxious or nervous about enrolling in college. Studies have shown that adding a video landing page can actually increase 86% of conversion rates. Adding an introductory video can bring a sense of calmness to the high school students because they are watching short clips of students who were in their position previously. This creates an emotional connection between the high school students and the first-year students featured in the video.
- The student psychology and digital behaviour of adding a visual fun fact section is that the visuals provide the same information load that vomits of texts would but in a more effective way for scanability, long-term memory and reduce eye strain from reading. We need to realize that visuals are processed 60,000x faster in the brain and by default our brains process 90% information visually. Local domestic high school students will naturally scan for visuals rather than reading long-blocks of text, which will cause confusion because these are high school students with little to no knowledge about College, so the information must be easy to understand, specifically 8th grade level comprehension.
- The student psychology and digital behaviour of adding the social media pages visuals is that local domestic students want to connect with current college students who have gone to the same high school. They want to see visuals on popular social media platforms instead of written stories from first-year students. Visual content is ready to be posted on social media while being easily shareable for the high school students to engage with. Going back to the statistics, researchers have studied the effect of text-written content and how individuals retain it after three days, which comes out to only 10-20 percent. On the other hand, visual information holds a value of 65 percent and growing, after three days of retaining the content. These visuals posted on St. Clair College’s social media page, has a much bigger effect on the information it holds, helping local domestic high school students to both share what interests them and reflect more on enrolling to St. Clair College because of the visual information retaining much longer in their brains.
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