“Top 7 Secrets On How SCC Advertising Program Students Find Jobs Before Graduating”
Information missing from the instructions resonates with much deeper questions that local graduating high school students think of immediately, which are how much is the tuition per semester, will I get a job at the end of completion, which courses will I be learning, etc. The question is asking to create a generic headline to convince high-school students to join the SCC advertising program, without asking to include answers to questions that are most likely the priority of graduating high-school students.
The goal of my headline is to capture the attention of the high-school students. Using the promise pleasure strategy, my headline promises the reader something specific, which in this case is the SCC advertising program targeted towards local high school students. The students ultimately want to find the answer to their number one question, does this program guarantee me a promising job in the future? To help answer that question, I use the keyword and number “Top 7” at the beginning of my headline to help capture that immediate attention of the reader and surprise them with the fear-of-missing-out as I promise them valuable, specific, and well-thought information that stands out from generic articles that utilize even numbers and without including a promise, often leading to dissatisfaction and low click-through rates.
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