Plain english writing is a type of style used in copywriting to simplify the text to become easier to read while ensuring that it avoids the use of unnecessary complex language. What I mean by complex language are long sentences using “advanced vocabulary” words that eighth graders wouldn’t understand and not engaging with the reader by substituting the complex language with a CTA button or anchor text. The truth is the majority of people are too busy to spend 15 seconds or less to ask themselves if they should engage with your page, before even reading it. Plain english writing examples can include writing in shorter and clearer sentences, organizing information logically, and focusing on what the reader needs to know. By applying these strategies into your copywriting, studies have shown that approximately 40% of readers will understand the text better and 34% will agree that the copy is well-written.
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